Alia Bhatt Announces Prime Video's Collaboration With The Office Of The PSA To Empower India's Promising Start-Ups
Mission Start Ab is a groundbreaking reality series that aims to showcase India's grassroots innovators and their potential to drive socio-economic change. The series, a collaboration between Prime Video and the Office of the Principal Scientific Adviser (PSA) of the Government of India, will feature 10 early-stage entrepreneurs with a focus on made-for-India innovations.
These promising founders will undergo a series of intense challenges as they compete for funding from three of India's most renowned investors. The ultimate goal is to identify and support India's next Unicorn, a startup with a valuation of over $1 billion. The series will consist of seven episodes, highlighting the stories of these innovators and their efforts to scale their businesses and secure funding.
In addition to seeking investments, the entrepreneurs will also benefit from mentorship provided by the investors, who will challenge and empower them to enhance their entrepreneurial, management, communication, and crisis management skills. The show aims to captivate viewers by showcasing the unique stories of these Indian startups and founders, including their humble beginnings, perseverance, and sacrifices made to transform their dreams into reality.
The series will not only entertain audiences but also provide valuable insights into sustainable startup practices and attract the right investors. It is expected to contribute to the growth of India's grassroots innovation ecosystem and offer learning opportunities for aspiring entrepreneurs.
The collaboration between Prime Video and the Office of the PSA reflects their commitment to supporting India's economy and creative industry. The show aligns with Amazon's focus on nurturing entrepreneurs in India and its efforts to propel the country's startup ecosystem. By highlighting the journey of innovative minds in India, Mission Start Ab aims to inspire and empower young Indians to pursue entrepreneurship.
The presence of Alia Bhatt, a popular actor, successful entrepreneur, and investor, at the event further emphasizes the significance of the series. Bhatt commended the initiative, acknowledging the determination required to turn ideas into reality and create successful ventures. She believes that Mission Start Ab has the potential to have a far-reaching impact on India's growing startup ecosystem.
The series is currently in production and is set to premiere soon on Prime Video, providing a powerful platform to celebrate and support India's grassroots innovators.
