MG Motor Launches StudioZ, An AR/VR Experience Center, Merging Technology And Automotive
MG Motor India, a renowned British automobile brand, has inaugurated MG StudioZ, a unique and immersive experience that utilizes the interactive capabilities of virtual reality and augmented reality to engage car enthusiasts. MG StudioZ offers various features including a digital running façade, video wall configurator, and a VR/AR zone with a mega visualizer. The studio also showcases a range of MG merchandise, allowing customers to express their love for the brand and take home a piece of the MG experience.
The concept of MG StudioZ caters to the preferences and aspirations of the modern urban buyer, who is tech-savvy and passionate about automobiles. It aims to provide a dynamic and intimate digital environment that resonates with this target audience. The inaugural event at MG StudioZ features the recently launched Comet EV, a Smart Electric Vehicle for Urban Mobility, and the ZS EV, India's first Pure-Electric Internet SUV.
Udit Malhotra, Marketing Head of MG Motor India, expressed the brand's commitment to digital innovation and a customer-centric approach through the launch of MG StudioZ. The studio embodies the convergence of automotive technology and customer experiences, showcasing the brand's vision for the future of automotive retailing. As the significance of omnichannel brand presence grows, digital interfaces like StudioZ bring the brand closer to customers, enhancing their buying experience.
Moreover, MG StudioZ has been thoughtfully designed to engage the younger generation, with captivating attractions tailored to Gen Z customers.
The opening of MG StudioZ represents another milestone for MG Motor as a pioneering force in the automotive industry. The company continues to redefine automotive retail by setting new standards and remains dedicated to creating exceptional products and user experiences.
About MG Motor India
Founded in the UK in 1924, MG Motor became renowned for its stylish and performance-driven sports cars. With a rich history and a large fan base, MG Motor India continues the legacy with its state-of-the-art manufacturing facility in Halol, Gujarat, and innovative offerings, including electric and autonomous vehicles
