Amaris By Prerna Rajpal Introduced It’s Summer Collection: Gold Rush 2023
Amaris By Prerna Rajpal, a renowned name in the world of fine jewellery, is excited to unveil its highly anticipated collection, The Gold Rush,2023. Drawing inspiration from the captivating pages of history during the legendary Gold Rush era, this extraordinary collection embodies euphoria, redefines contemporary trends, and showcases impeccable craftsmanship.
The Gold Rush Collection captures the essence of a bygone era when the world was captivated by the allure of gold. It reflects the spirit of hope, exhilarating excitement, and daring pursuit of dreams. The collection's name, "Gold Rush," evokes this intoxicating feeling, which has been infused into each masterpiece created by Amaris.
The collection celebrates the artistry and precision of Uttrai craftsmanship, presenting unique works of art that showcase the vibrant colors, vitality, and radiance of exceptional gemstones and diamonds. The signature style of Amaris this season revolves around extraordinary emeralds and sparkling diamonds.
Every piece in the collection is a testament to the dedication of Amaris' artisans, who have poured their heart and soul into crafting each individual piece. With their distinctive approach to gem selection, color palettes, and cuts, as well as their constant spirit of innovation, Amaris has carved its own creative path in the world of fine jewellery. The essence of this journey permeates the Gold Rush Collection, breathing life into each meticulously crafted piece.
The intricate designs range from delicate floral motifs to bold geometric shapes, encompassing a fusion of classic and contemporary styles to cater to women who desire it all. The exquisite range showcases the brilliance of diamonds in their purest form, offering a diverse selection of cuts, such as round, oval, pear, cabochon, and marquise. These cuts are combined flawlessly with Zambian Emeralds, Russian Emeralds, Rubies, and Sapphires, resulting in an impeccable amalgamation of beauty and elegance.
Understanding the desires and aspirations of modern brides, the collection embraces the art of customization, allowing each piece of jewellery to reflect their unique style and celebrate their individuality. From initial design consultations to the final creation, the process becomes an intimate collaboration between the bride and the designers at Amaris.
Founded by Prerna Rajpal, a qualified chartered accountant who left her successful career as a global financial consultant in 2012 to pursue her passion for creating fine jewellery that honors womanhood, life, and beauty, Amaris stands as a testament to her vision and determination. The Gold Rush Collection exemplifies her unwavering commitment to excellence and her passion for pushing boundaries, establishing Amaris as the go-to brand for fashion-forward women.
The Gold Rush Collection is exclusively available at the flagship store in New Delhi and worldwide
