Arjun Kapoor Introduces World's First Franchise-Based CEAT Indian Supercross Racing League, Revolutionizing Motorsports
Delhi: India witnessed a historic revolution in the world of motorsports as Bollywood actor and avid Supercross fan, Arjun Kapoor, joined forces with the Federation of Motor Sports Clubs of India (FMSCI) to unveil the CEAT Indian Supercross Racing League. This groundbreaking league, the first-ever franchise-based Supercross Racing League, will bring together riders from across the globe to compete in various formats and categories.
The CEAT Indian Supercross Racing League (ISRL) is set to revolutionize the motorsports landscape, offering thrilling action and intense competition. With CEAT as the title sponsor and Toyota Hilux as the official vehicle partner, this partnership highlights their shared values of innovation, performance, and pushing boundaries.
The inaugural season will kick off in October 2023 at the iconic Jawaharlal Nehru Stadium in New Delhi, followed by exciting events in major cities like Mumbai, Pune, and Ahmedabad. From October to December 2023, fans in these cities will witness awe-inspiring displays of skill, daring maneuvers, and high-speed action that will redefine Supercross racing.
Eeshan Lokhande, Co-founder and Director of Supercross India Pvt Ltd, expressed the league's mission: to captivate motorsports enthusiasts, embody the spirit of adventure, and push boundaries. The CISRL launch is a significant development for India's motorsports and automobile industry. The league aims to provide a platform for young riders to showcase their talent alongside international riders, attract sponsorships and manufacturers, and create opportunities for auto manufacturers to display futuristic products and innovative technologies. The ISRL is a positive step towards boosting the growth and recognition of motorsports in India, with a significant impact on the auto industry through exposure to world-class competition.
Mr. Akbar Ibrahim, President of FMSCI, commended the SXI team's initiative in elevating the motorsport culture in the country. He emphasized that the league would bring global talent to India and provide a platform to nurture young talent, putting India on the global map of the sport.
Arjun Kapoor, filled with gratitude, expressed his childhood fascination with Supercross Racing and his excitement for the league. He emphasized that the CEAT Indian Supercross Racing League would not only host top riders from around the world but also pave the way for future generations to embrace the thrills and joys of Supercross.
CEAT Limited's Chief Marketing Officer, Mr. Lakshminarayanan B, expressed thrill and pride in being the title sponsor, reflecting their commitment to supporting and promoting the passion and thrill of competitive sports. CEAT's association with dirt biking since 2014 and the upcoming launch of their Gripp MX range in 2023 demonstrate their dedication to Supercross. Their high-performance tires, designed for challenging terrains, will provide superior grip and control for the riders. As title sponsor, CEAT aims to enhance the excitement and adrenaline of Supercross racing and contribute to its growth and popularity in India.
Toyota Kirloskar Motor's Vice President of Sales and Strategic Marketing, Mr. Atul Sood, expressed excitement about their association as the official vehicle partner. Toyota Hilux, renowned for its off-roading capabilities, will support the movement of specialized Supercross bikes. Toyota has a longstanding association with motorsports globally and is eager to support the Indian Supercross Racing League.
Team SXI, led by former international racers Eeshan Lokhande, Veer Patel, and Aashwin Lokhande, is spearheading this groundbreaking initiative. Their personal experience and passion for the sport have driven them to conceptualize and deliver a series that will redefine Supercross racing on a global scale. With their deep understanding of the sport and unwavering pursuit of excellence, they are paving the way.
