ASUS India Launches 'Select Store' for Refurbished PCs - First Exclusive Brand Store Of Its Kind In India
New Delhi, 30th March 2023: ASUS India has launched the first 'Select Store' in India for refurbished personal computers (PCs), providing customers access to affordable high-quality refurbished PCs. The store, located in Nehru Place, New Delhi, features a modern design and a spacious layout that encourages customers to browse and explore the products, which include consumer laptops, gaming PCs, creator series laptops, desktops, etc. All products have been thoroughly tested, restored, and certified by ASUS to meet the same high standards as brand-new products, complete with a 1-year company warranty. The launch of the ASUS Select Store aims to enhance the customer experience by providing first-hand knowledge and improving immersive journeys for consumers with refurbished PCs. Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, noted the exponential growth in demand for refurbished products in Asian countries, citing sustainability and circular economy as driving factors. He further highlighted ASUS' commitment to reducing environmental impact and providing customers with more affordable options for their computing needs.
Arnold Su, Business Head of ASUS India's Consumer and Gaming PC System Business Group, highlighted the exponential growth in demand for refurbished products in Asian countries, with sustainability and a circular economy driving this trend. ASUS is committed to sustainability and reducing environmental impact, as demonstrated by the launch of their first Select Store for refurbished PCs in Nehru Place, New Delhi. This location was chosen due to its status as the largest electronics market in India, with high foot traffic from customers seeking new or refurbished computing devices. The high-end product units are priced at an attractive discount of 20% - 30% off retail prices. ASUS plans to establish additional Select stores across the country, with a goal of at least one store in each division of West, East, and South India. The company incorporates cutting-edge technology in all its retail outlets to provide a smooth and safe shopping experience. The ASUS Select Store is a significant step towards a sustainable future, offering customers access to superior quality products at affordable prices. The company implements eco-conscious practices, such as reducing carbon footprint, incorporating eco-friendly packaging, and collaborating with recycling companies for proper e-waste disposal, to promote sustainability in all of its operations.
Store Address: E True Value-G5 Raja House Nehru Place - New Delhi -110019
About ASUS India:
ASUS is a multinational company renowned for its top-quality motherboards, PCs, monitors, graphics cards, and routers. The company also offers a wide range of advanced gaming, content creation, and IoT solutions, distinguished by cutting-edge design and innovative features that aim to create a smarter and more enjoyable life for everyone. With over 5,000 R&D professionals worldwide, ASUS is committed to becoming the world's most admired and innovative technology enterprise. The company has won numerous awards, including more than 11 daily awards in 2019, and is recognized as one of Forbes' World's Best Regarded Companies and Fortune's World's Most Admired Companies. The brand's mission is inspired by its "In Search of Incredible" spirit.
