ASUS opens its 200th milestone store in India, further boosting consumer confidence.
ASUS India, a Taiwanese electronics giant, today announced the opening of its 200th store in New Delhi, marking a new milestone in its history in India. The exclusive store, which is 500 square feet in size and is situated in the city's electronic hub, Nehru Place, will provide customers the chance to witness legendary advances in consumer PCs, gaming laptops, creator series, All-In-One desktops, and other accessories up close.
The firm has made a concentrated effort to improve the overall shopping experience for customers in India with the launch of the official ASUS Store. The launch of the 200th store will strengthen ASUS India's retail presence and reaffirm the company's dedication to the Indian market as it opens up to a larger consumer base.
We are thrilled to unveil the 200th ASUS shop in India, marking a significant milestone as we continue our expansion and growth ambitions across India, said Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India. As the nation is a significant market for us, we are opening stores in busy areas that are simple to get to in order to suit the various wants of all customers. It is encouraging to see that our retail approach is being implemented in less time than anticipated. It demonstrates the commitment we put into providing clients with not only the best products but also a better brand experience.
The in-store purchase experience is a crucial component in the endeavor to engage with our customers and to surround them with Incredible solutions. This year, we aim to add at least 20 stores every quarter and take the total number to 300 stores. To build deeper roads, we are not only targeting urban markets but also suburban markets in tier II and Tier III cities to establish multiple touchpoints. Moreover, suburbs often have a higher demand for convenience and accessibility, which our retail stores aim to provide.”
In a journey that has seen ASUS expand from 50 stores in 2020 to 200 stores in 2023, the 200th ASUS Exclusive launch is another significant turning point.
To provide customers with a more complete experience, the company is eager to open more brick-and-mortar touchpoints. In addition to a strong retail network with 200 exclusive stores nationwide, ASUS introduced its ASUS E-shop in 2021. Moreover, ASUS operates 1200 premium kiosks in tier III and tier IV cities. Also, the company has 6000 dealer stores in India where ASUS laptops are sold. In addition to these, ASUS items can be found in multi-brand retail stores, our exclusive brand stores, ASUS and ROG, and on e-commerce sites like Amazon and Flipkart.
Store Address: Eurotech Infosys, G2 Goverdhan House, 53-54 Nehru Place, New Delhi – 110019
About ASUS India: A worldwide corporation called ASUS is renowned for producing the top motherboards, PCs, displays, graphics cards, and routers in the globe. ASUS leads the market with cutting-edge design and innovations created to provide the most pervasive, intelligent, heartfelt, and enjoyable smart life for everyone, in addition to an expanding selection of excellent gaming, content creation, and IoT solutions. Being the most admired inventive leading technology firm in the world, ASUS is motivated to expand its global staff to encompass more than 5,000 R&D specialists. In 2019 ASUS, which was motivated by the In Pursuit of Extraordinary brand spirit, received more than 11 accolades every single day and is one of Forbes' and Fortune's World's Most Admired Companies.
