Attic Salt: Local Artisans, Sustainability And Affordable Luxury In The Indian Fashion Industry
Attic Salt is a unique fashion label founded by the husband and wife duo, Vimarsh and Alpana Razdan. The brand has been gaining popularity due to its focus on sustainability and keeping the local artisans' work relevant in modern India. Attic Salt offers elevated designs, size inclusivity, customization, and quality at an affordable price, making customers feel exclusive and special.
With a collective 40 years of work experience, including stints at leading global fashion houses like Marc Jacobs, DVF, Karl Lagerfeld, and Paco Rabanne, the duo launched Attic Salt in 2018 with the aim of bringing the latest international fashion to the doorstep of the Indian consumer. Attic Salt's creations feature beautifully handcrafted techniques blended with elegant silhouettes, resulting in a perfect amalgamation of local and global fashion.
The co-founder of Attic Salt, Vimarsh Razdan, said, "We started Attic Salt to bring to the surface the beautiful work of local artisans and make it relevant in modern India, where Western wear is becoming a large part of our daily lives. Our prime objective is to make every customer feel special, and we do this beautifully through our affordable luxury pieces that can transition from day to night with utmost ease."
Attic Salt's offerings include a wide range of womenswear fashion such as dresses, tops, jackets, pants, skirts, jumpsuits, co-ord sets, and more. The brand has an atelier in Gurgaon for custom orders and sells its products through its website and Nykaa Fashion. Attic Salt has a new collection launch every month, incorporating global trends and considering Indian skin and body while designing their collections.
The co-founder of Attic Salt, Alpana Razdan, said, "Our vision is to become a top aspirational brand for customers looking for unique, premium, and exclusive fashion at a competitive price. Our mission is to offer a large choice of products with artistic design, high quality, and impeccable service to our customers."
Attic Salt's focus on sustainability, local artisans, and affordability, combined with their impeccable designs, has made them a sought-after brand in India. With their commitment to customer satisfaction and their vision to become a top aspirational brand, Attic Salt is poised for continued success in the Indian fashion industry.
Attic Salt's recent and ongoing collections can be viewed on their website, with highlights including their #New and #Curves collections. The brand's ideologies revolve around supporting local artisans, size inclusivity, and proudly being made in India.
For more information on Attic Salt, visit their website at www.atticsalt.in or their atelier in Gurgaon at 519, 2nd Floor, Udyog Vihar Phase 5, Gurgaon.
Instagram: https://www.instagram.com/atticsalt___/
