Axis Bank Launches 'SAMPANN' Premium Banking Services With Discounts On Agri Inputs

Ludhiana: Axis Bank, a leading private sector bank in India, has introduced 'Sampann,' an exclusive banking proposition tailored for growth-focused and progressive customers in rural and semi-urban regions. This initiative aligns with Axis Bank's commitment to prioritizing customer-centric models for Rural and Semi-Urban (RUSU) customers, as part of its mission to serve the new-age Bharat and provide easy access to financial solutions.

Sampann offers a range of benefits to its customers. It includes discounts on farming devices, agricultural inputs like pesticides and seeds, and value-added services like crop advisory, weather forecasting, and real-time information about mandi prices. The proposition also facilitates credit accessibility by providing discounts on processing fees for various types of loans such as agri loans, gold loans, tractor funding, auto loans, and two-wheeler loans. This ensures that customers have the necessary financial resources to meet their diverse needs, whether it is expanding their business, purchasing a vehicle, or owning a home.

In addition to the agricultural focus, Sampann offers a family banking program, locker discounts, higher account transaction limits with free debit and credit cards, discounted demat services, a dedicated relationship manager, and more. The proposition also provides complimentary healthcare and protection coverage, including a 7-day Hospicash cover of up to Rs. 3000, 24x7 emergency doctor consultation, and complimentary full-body check-ups, enhancing the overall banking experience.

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Axis Bank aims to ensure equitable access to premium banking services for customers residing in rural and semi-urban areas through Sampann. By offering benefits on agricultural inputs and supporting agricultural growth, the bank seeks to contribute to the advancement and productivity of the farming community. It will cater to various customer segments, including farmers, merchants, micro-enterprises, and more, aligning its product suite to support their dreams and aspirations while elevating their standard of living.

To achieve this, Axis Bank plans to leverage ecosystem partnerships to provide a comprehensive range of services across the rural value chain. Additionally, it will utilize its Business Correspondent model to establish a cost-effective presence and improve service delivery in remote rural locations.

With the launch of Sampann, Axis Bank reaffirms its commitment to building a strong Bharat Banking franchise by offering customer-centric products and extending its reach to deeper geographies, thereby uplifting rural and semi-urban communities.