BLTM 2024 Opens as India’s Largest MICE Event, Showcasing Global Exhibitors and Extensive Trade Networking

BLTM 2024, India's premier Business + Leisure Travel & MICE event, opened today at Yashobhoomi (IICC), Dwarka, New Delhi, in a defining moment in its history. This year's edition has grown by more than two-fold with over 500 exhibitors from across the world: national tourism organizations, convention bureaus, Indian states, hotels, resorts, DMCs, tour operators, and MICE agents. The event is anticipated to attract in excess of 10,000 trade visitors, thus making it an extremely important platform for the MICE industry.

The India MICE tourism market is set to grow at a CAGR of 6% from 2024 to 2029, and by 2025, the entire exhibition industry is expected to reach a value of $1,283 million. BLTM 2024 comes at just the right time to enable international and domestic suppliers to capitalize on this growth by showing them their best Bleisure and MICE offerings.

Event Highlights

500+ Exhibitors: More than 500 Exhibitors, including National Tourism Organisations - NTOs, Convention Bureaus - CVBs, State Tourism Boards, Destination Management Companies - DMCs, leading hotel chains, airlines, and travel technology providers. Official Participants at SATTE include five NTOs, the Ministry of Tourism, Govt. of India, and seven State Tourism Boards.

10,000+ Trade Buyers: Over 10,000 pre-qualified trade buyers will be in attendance, including the region's top travel agents, tour operators, corporate and MICE buyers, and wedding planners.

Hosted Buyer Program: More than 50 buyers will be represented in this year's program from Southeast Asia, GCC, and Russia.

Specialized Content and Networking: Sessions will feature insight by SITE, NIMA, TIA, and PHDCCI on BLTM Forum with sessions on trends, strategies, and market challenges. Exclusively, WeddingSutra Engage sessions shall cover the top wedding destinations for 2025 and how to succeed as a venue.

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This year, BLTM is held at Yashobhoomi, formerly IICC, Dwarka-one of the world's largest MICE venues. The infrastructure and services are unmatched, offering a superior experience for exhibitors and attendees. 5-star facilities along with wide exhibition spaces offer just the right environment to network and conduct business meetings.

The inaugural program was attended by key dignitaries and industry leaders from Cambodia, Azerbaijan, Sri Lanka, and Russia. The event gave a clear indication of the trend for the increasing importance of MICE tourism, and speakers underlined that the sector had much potential to grow.

Sanjiv Agarwal, Chairman & CEO of Fairfest Media Ltd. was upbeat about the growth of the event: BLTM has grown two-fold and would continue to grow at this pace for the next few years. BLTM 2024 was going to be a landmark event for MICE and corporate travel professionals in India.