EDIDA 2023 Sees ICA Italian Wood Finishes Amplify Design Excellence, Celebrating Innovation & Creativity In Style

ICA Italian Wood Finishes has actively participated in the Elle Deco International Design Awards (EDIDA) – India Edition for four consecutive years, demonstrating a steadfast commitment to recognizing and promoting exceptional design talent. Anchored in the fundamental philosophy of "design first" and guided by the motto "Good Taste Shows," ICA extends its influence beyond traditional wood finishes. The company showcases a profound dedication to design, possessing a deep understanding of the language spoken by designers while exemplifying an unwavering commitment to creativity.

Mr. Manish Airee, President of ICA Pidilite, congratulated all the EDIDA winners, underlining ICA's immense pride in its association with EDIDA. The enduring partnership between Elle Décor and ICA stands as a testament to their shared commitment to pushing the boundaries of exceptional design and creating a space where innovation and creativity flourish.

The collaboration between ICA – Italian Wood Finishes and EDIDA – 2023 was prominently featured through a curated setup. The exhibit showcased furniture pieces meticulously crafted by industry-leading architects and interior designers, coated with ICA finishes. This subtle yet powerful representation encapsulated the brand's ethos, embodied by the tagline "Good Taste Shows."

This ongoing collaboration reflects the inherent synergy between EDIDA, serving as the ultimate showcase for the future of design, and ICA's dedication to thrust design into the forefront. ICA's meticulously crafted finishes add a touch of glamour to aesthetics, seamlessly harmonizing with the overarching ethos of EDIDA, and transforming the partnership into a seamless celebration of design excellence.

As a "design first" company, ICA goes beyond producing top-notch products; it involves understanding the profound importance of creativity. Recognizing that design serves as the vehicle through which innovation flourishes, ICA, as the title sponsor at this prestigious event, cements its commitment to champion outstanding creative talent.

ICA Pidilite offers an exquisite range of wood finishes, representing the highest standard of Italian quality, aesthetics, and finesse. A joint venture between ICA Italy (now part of Sherwin-Williams, the world's largest paints and coatings company) and Pidilite Industries Ltd., ICA provides architects and interior designers with a diverse range of wood finishes, allowing them to express their artistic sensibility uniquely. Simply put, ICA reflects their discernment, enabling the curation and expression of personal style and aesthetic.