Farmley Healthy Snacking Report Suggests 67% Of Indians Prefer Makhana And Dry Fruits As Go-To Healthy Snacks
This report also shows that 73% of people read labels on snacks they purchase concerning ingredients and nutritional value.
One of the most popular brands of healthy snacks, Farmley launched the inaugural Healthy Snacking Report 2024 at the Indian Healthy Snacking Summit in the National Capital. This present research analyzes various contexts involved with snacking in India and reveals that many Indians desire to shift to better snacking. Still, 58% of the respondents noted that high retail prices prevent the transition necessary for an upgrade.
It is found that makhanas and dry fruits are beginning to be taken as snacks by a majority, 67% of people, for their nutritious values. Specifically, 59% of millennials appreciate makhanas, 49% of Gen Z, and 47% of Gen X, revealing that these snacks are enjoyed by all generations. More than two-thirds of consumers asserted that they like to snack during tea time or coffee time.
Farmley carried out a comprehensive poll with more than 6,000 contributors across generations: boomers, Gen X, millennials, and Gen Z. As for the survey’s results, Akash Sharma, Co-Founder of Farmley, said the company focused on the diversity of tastes by different age groups. He underlined the fact that the future of snacking in India will lie within the three factors of taste, health, and sustainability. Sharma integrated these observations to conclude that India is in the middle of a snacking revolution.
This report also shows that 73% of people read labels on snacks they purchase concerning ingredients and nutritional value. Among those, 93% expressed their desire to change to a healthier product, implying that reading labels makes consumers wiser in their choices and therefore demanding such information.
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The report was presented against the backdrop of growing incidences of food adulteration in products such as spices, dry fruits, and confectioneries. This has resulted in increased consumer awareness of what to look for on food labels about harmful substances. Moreover, as indicated in the given report, 60% of people would like to have additive-free natural snacks that contain nuts, seeds, whole-grain products, and so on, which points to continuously improving trends in the segment of healthy snacks.
Flavor profiles have also evolved. For instance, the public subscribes to products with flavors that differ from traditional tastes preferred in the past. Millennials and Gen Z prefer peri peri as a flavor, while their parents and grandparents retain their simple preference for salt and black pepper. Also, 39% snack twice as much on weekends as they do on weekdays.
According to the recent survey, 90% of customers are looking for healthier snack options, and hence the Indian snacking industry is on the cusp of a health revolution. Whereas the novelty of taste was once a major decision-maker, more individuals are opting for healthful foods instead of impulse snacking.
