GLIDA Formerly Fortum Charge & Drive India, Electrifies India's Mobility Future With Its Transformative Vision

Fortum Charge & Drive India, a prominent charge point operator in India, has revealed its new brand identity as 'GLIDA,' signifying its unwavering dedication to providing seamless and reliable electric mobility experiences for its valued customers. With a renewed vision and a strengthened commitment to sustainable mobility, GLIDA aims to shape the future of e-mobility through cutting-edge charging infrastructure and innovative solutions.

Sanjay Agarwal, President of Fortum India, emphasized the company's vision of building a carbon-neutral planet where sustainable energy and environmental consciousness coexist. GLIDA strives to accelerate the adoption of electric vehicles in India, reducing reliance on fossil fuels and minimizing carbon emissions. The company's commitment extends beyond charging solutions, aiming to create a comprehensive ecosystem that supports the electrification of transportation and contributes to a cleaner, greener planet.

Accompanying the rebranding is a new logo for GLIDA, featuring a green leaf transforming into a flying plane taking off into the sky. This symbolizes a smooth, fast, and affordable EV charging journey, reflecting the company's commitment to providing a seamless and effortless charging experience.

Awadhesh Kumar Jha, Executive Director of GLIDA, expressed excitement about the new brand identity, which represents the company's purpose of creating a robust runway for the swift take-off of electric mobility into the mainstream. GLIDA aims to lay a strong foundation for the rapid integration of electric mobility, ensuring the best interests and value propositions for customers. The tagline 'All lights green' signifies GLIDA's commitment to envisioning a road without barriers or stops.

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Since its establishment in 2017, GLIDA has experienced impressive growth, expanding from a small number of charging stations to a notable portfolio of over 450 public EV charging points. The company remains committed to its core mission of advancing EV mobility and contributing to a cleaner future.

With GLIDA, customers can expect a transformed experience across various touchpoints. The new brand image will be integrated into the website, emails, blog posts, advertising materials, video scripts, social media captions, printed materials, and other communication channels. Implementation of the new brand identity across the charging network has already begun, reflecting the transformed look, feel, and ethos of GLIDA.

GLIDA's charging stations offer advanced features such as intelligent charging algorithms, remote monitoring, and user-friendly interfaces. By leveraging cutting-edge technology, GLIDA ensures that EV drivers can conveniently charge their vehicles, reducing range anxiety and facilitating a smooth transition to emission-free transportation. The company aims to be recognized and trusted as a business that helps customers achieve carbon neutrality by decarbonizing their mobility needs reliably and cost-effectively.