Harvest Gold Global Race 2023 Announced With Saina Nehwal As Race Ambassador, Promoting Nourishment & Wellness
Harvest Gold, a prominent bread brand in India under the umbrella of Grupo Bimbo, the world's largest baked food company, has unveiled the 'Harvest Gold Global Race 2023.' Adding star power to the event, they've enlisted the former Badminton World Champion, Saina Nehwal, as the 'Race Ambassador.'
Set for September 24, 2023, at Cyber City Gurugram, this race returns for its eighth edition with a noble mission—to provide nourishment for all. This year, Harvest Gold has partnered with The Robin Hood Army, a leading NGO dedicated to ensuring nutrition for underprivileged and less fortunate sections of society. For every registration received for the Global Race in India, Harvest Gold has pledged to donate 20 slices of bread.
Aligned with its goal of promoting health and wellness, the brand is committed to encouraging healthier lifestyle choices through its range of nutritious products. The 'Run the Distance, to make a Difference' theme emphasizes that the race isn't just about running but also about giving back to society and nourishing a better world.
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Mr. Raj Kanwar Singh, Managing Director of Grupo Bimbo, India, expressed excitement about the event, stating, "The Harvest Gold Global Race stands as a purposeful endeavor, where participants are not solely running for their well-being but are also making significant contributions to support the underprivileged. I urge everyone to unite and collectively take a stride towards eradicating hunger."
Saina Nehwal, the renowned Indian Badminton Player, shared her perspective on the partnership, saying, "I'm honored to partner with Harvest Gold. As an athlete, I've always believed our impact goes beyond the finish line, and this partnership embodies that belief. The lack of accessibility to nourishment still stands as one of the most pressing challenges for our world, and the Harvest Gold Global Race presents an opportunity for all of us to engage and make a valuable contribution towards ‘Nourishing a better world’.”
As a global race spanning all Grupo BIMBO countries, last year's event donated over 60 lakhs slices. The Harvest Gold Global Race 2023 offers three categories—3K, 5K, and 10K, enabling participation across age groups. It signifies a significant effort to combine athleticism and philanthropy in the pursuit of a healthier, better-nourished world.
