Hyundai Unveils India's Largest Outdoor LEGO Bricks Installation Showcasing The Innovative Hyundai EXTER Model

Hyundai Motor India Ltd. recognized as India’s leading Smart Mobility Solutions Provider and the foremost exporter, has introduced an exceptional initiative – the nation’s largest outdoor LEGO bricks installation. This remarkable display, constructed to showcase the dynamic Hyundai EXTER, stands as an unprecedented concept in Installation Marketing within the automotive industry.

Positioned at Cyberhub in Gurugram, this month-long exhibition aims to captivate and engage audiences, transforming Installation Marketing norms. The installation artfully introduces the Hyundai EXTER while reinforcing the brand's distinctive "Think outdoor. Think EXTER" communication strategy.

Mr. Virat Khullar, Vertical Head of Marketing at Hyundai Motor India Ltd., expressed his enthusiasm about the innovative endeavor. The installation, crafted from an impressive 302,406 LEGO bricks, was brought to life by 28 adept LEGO Artists and AFOLs (Adult Fans of LEGO) in just four days. This exceptional feat earned recognition from the Asia Book of Records and India Book of Records for being the 'Largest Hoarding made using LEGO Bricks'. A manifestation of Hyundai's commitment to innovation, this display underlines the brand's unique approach to outdoor marketing, capturing the essence of "Think Outside. Think EXTER."

Also Read: Hyundai Venue Knight Edition Launched In India Starting Rs 10 Lakh

Hyundai EXTER, embodying modernity and exploration, is tailored to resonate with India's Gen MZ customers. The essence of wanderlust and exploration, encapsulated by the tagline "Think outside. Think EXTER," drives this compact SUV. Its striking design, marked by the 'Sensuous Sportiness' theme, integrates advanced technology and cutting-edge safety features, redefining benchmarks within its segment.

Hyundai Motor India Ltd., a subsidiary of Hyundai Motor Company, boasts a network of 1,350 sales and 1,520 service points across the country. With an array of 13 car models including the Grand i10 NIOS, i20, AURA, VENUE, CRETA, ALCAZAR, and electric SUV IONIQ 5, the company stands as a global export hub, catering to 88 countries across diverse regions.

The Hyundai EXTER LEGO Bricks Outdoor Installation stands as an emblem of the brand's boundary-pushing spirit, symbolizing innovation, and commitment to offering cutting-edge mobility solutions. This testament to Hyundai's dedication is on display from August 19 to September 17, 2023, at Cyberhub, Gurugram, redefining conventional notions of outdoor marketing.