inDrive Appoints Vikrant Massey As The Brand Ambassador Of India Ahead Of Their Future Endeavours
This campaign of inDrive will be promoted all over social media, along with IPL on JioCinema. inDrive will also use OOH to popularize the campaign across the cities.
inDrive is an international provider of transportation services that is used by more than 200 million customers. inDrive is successfully satisfying passengers with their services in over 700 cities across 45+ nations. The company is committed to expanding in India, and they have launched a brand-new campaign, "Ab app ki nahi, app ki chalegi," for its fulfillment. Vikrant Massey was also announced as the first-ever brand ambassador for the company, as the Bollywood star revealed inDrive's latest marketing 360 campaign.
inDrive is globally recognized for offering its users many beneficial features, but the most prominent of the bunch is the feature "Offer your fair." This feature allows users the privilege of deciding the fairness of their own ride and even enables them to bargain with the driver to reach the middle ground within the app itself. Avik Karmakar, Senior GTM Manager, South Asia, inDriver, commented, "We're delighted to have Vikrant Massey on board as the face of inDrive in India. His relatable persona resonates with our diverse audience, aligning seamlessly with our campaign, "Ab app ki nahi, aap ki chalegi!"
Vikrant Massey also showed his gratitude by stating, "I'm looking forward to being a part of inDrive India's campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and its drivers. inDrive is fair, where instead of the app, the people decide the fare among themselves." With this campaign, inDrive aims to resolve the problems that are faced by Indians when taking up transportation facilities.
In the future, Vikram Massey will play an active role in the series of marketing campaigns and CSR initiatives by inDrive. Pavit Nanda Anand, APAC Communications Lead of inDrive, said," As a brand, at inDrive, our mission is to challenge injustice, which is very much connected with our history. This campaign, "Ab app ki nahi, app ki chalegi," aims to reiterate our efforts to provide fair pricing opportunities to as many people as possible across different countries around the world."
This campaign of inDrive will be promoted all over social media, along with IPL on JioCinema. inDrive will also use OOH to popularize the campaign across the cities.
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