JK TYRE Introduces The New DYNAMIC 'LEVITAS ULTRA' High Performance Premium Car Tyres With Comfortable Ride
New Delhi, March 21, 2023: JK Tyre & Industries, an Indian tyre company, has created a premium tyre brand called 'Levitas Ultra,' strengthening its foothold in the rapidly developing luxury car category. Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries, launched the new tyres today in Delhi.
With the economy's good recovery, the Indian automobile sector is seeing an increase in demand for luxury vehicles, with the market growing by about 50%. JK Tyre, with the introduction of 'Levitas Ultra,' is well positioned to capitalize on this expansion by aligning itself with the market's expanding demands.
ADVANCED TECHNOLOGY THROUGHOUT THE RANGE
The Levitas Ultra was designed and developed specifically for the premium automotive category. It has excellent technological features. The new Levitas Ultra has best-in-class ride and handling, as well as enhanced proficiency in the most difficult driving circumstances. The new range has the shortest braking distances in both dry and rainy situations, providing increased safety. The handling features of the Levitas Ultra ensure a great driving reaction while maintaining optimal lateral control and grip. A specific noise-cancelling pattern and adaptive shape offer the lowest in-cabin noise and a relaxing journey. These UHP tyres are made with high-quality MFX Polymer, which ensures great longevity on Indian roads as well as stability during intense cornering. Even in damp weather, the super-tuned Tread Pitch sequence delivers a smooth journey at a variety of speeds.
COMPLETELY TESTED IN INDIAN AND EUROPEAN TERRITORIES
Indian road conditions and climatic conditions necessitate a powerful set of tyres for smooth driving, a comfortable ride, and safety, particularly as speeds increase. JK Tyre's decades of experience in understanding the changing needs of local customers aided in the intensive testing and refinement of Levitas Ultra for Indian circumstances. These premium tyres were refined and adapted with its core DNA of 'Ultra High Performance,' both in India and Europe, through user trials and extensive testing in the most challenging circumstances and terrains, ensuring superior competency in the most difficult driving conditions.
About JK Tyre & Industries Limited
The flagship company of the JK Group, JK Tyre & Industries Ltd is among the world’s top 25 manufacturers. Pioneers of radial technology, the Company produced the first radial tyre in 1977 and is currently the market leader in the Truck Bus Radial segment. The Company provides end-to-end solutions across passenger vehicles, commercial vehicles, farming and Off-the-Road as well as two- and three-wheeler segments. A global force, JK Tyre is present in 105 countries with more than 180 global distributors. The Company has 12 globally benchmarked ‘sustainable’ manufacturing facilities – 9 in India and 3 in Mexico – that collectively produce around 32 million tyres annually. The Company also has a strong network of more than 6000 dealers and 650+ dedicated brand shops called Steel Wheels and Xpress Wheels.
AVAILABILITY ACROSS KEY LOCATIONS IN INDIA
Levitas Ultra range of tyres will be available across key cities from 1st April 2023.
