Kareena Kapoor Khan Named Brand Ambassador For India's Leading Home Furnishing Brand, MyTrident
Kareena Kapoor Khan expressed her enthusiasm, stating, "I'm thrilled to partner with MyTrident.
MyTrident, the flagship home furnishing brand under the USD 2 billion conglomerate, Trident Group, has proudly introduced the iconic Kareena Kapoor Khan as its brand ambassador during the launch of its Fall-Winter'23 collections at Andaz, Aerocity, New Delhi. The rapidly expanding retail and e-commerce brand, MyTrident, welcomed the ever-radiant celebrity into its fold with the ambitious goal of bringing accessible luxury to every Indian household.
During the event, Kareena Kapoor Khan expressed her enthusiasm, stating, "I'm thrilled to partner with MyTrident. Renowned for their diverse home furnishing collections, their inventive designs and premium quality resonates with one's unique style, creating the ideal ambiance for any living space. They cater to every taste and home decor."
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The addition of Kareena Kapoor Khan as the face of MyTrident is a significant move for the brand. Her blend of elegance, talent, and relatability aligns perfectly with the brand's ethos. This partnership aims to reflect the brand's commitment to crafting living spaces that are both sophisticated and inviting. Dr. Rajinder Gupta, Chairman of Trident Group, expressed his excitement, stating, "We are thrilled to welcome Kareena Kapoor Khan to the MyTrident family. Her values mirror the brand's dedication to creating exquisite, comfortable living spaces. With her influence, we are confident in enhancing our narrative of providing value to our customers."
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Kareena Kapoor Khan's role extends beyond being the brand ambassador; she will play a pivotal role in realizing the vision of 'Ghar Ghar mein MyTrident' and expanding the brand's reach to over 10,000 retail touchpoints nationwide. MyTrident aims to achieve a revenue of INR 1,000 crores by the fiscal year 2025-26.
Since its inception in 2014 in India, MyTrident has risen to prominence as a leading home furnishing brand across homes and the HORECA sector. The brand's growth trajectory is marked by the expansion of its retail network, including an increase in points of sale, the introduction of new categories, and the diversification of its range to cater to evolving consumer needs. Presently, the brand boasts a retail network of over 3,500 touchpoints, including 50 exclusive stores scattered across India.
