Mahindra Shakes Up India's Pickup Market With New Bolero MaXX Pik-Up Range From INR 7.85L

Mahindra & Mahindra (M&M) has launched its All-New Bolero MaXX Pik-Up range in India, with prices starting from INR 7.85 Lakh (ex-showroom). The new range aims to offer powerful features and performance, delivering an unprecedented value proposition to customers and operators. The All-New Bolero MaXX Pik-Up range is lighter, more compact, and versatile, setting new benchmarks for payload capacity, fuel efficiency, safety, and the overall driving experience. It also incorporates smart engineering to deliver much greater value than ever before.

The new Bolero MaXX Pik-Up range can be booked with a minimum down payment of INR 24,999, and Mahindra is offering attractive financing schemes for a seamless purchase and ownership experience. The range promises to be a game-changer with an all-new platform, while carrying over the core values and strengths that are synonymous with the Bolero DNA – robustness, toughness, reliability, low maintenance cost, and high resale value.

Mahindra has sold more than two million Pik-Up units since the brand was first launched. Its range of vehicles, designed and built in India for India, is uniquely suited to the country’s logistics needs, making it the backbone of the country’s last-mile logistics network.

According to Veejay Nakra, President, Automotive Division, M&M, the all-new Bolero MaXX Pik-up range offers state-of-the-art features, unmatched power, maximum payload capacities, and higher mileage, promising that each journey is productive and fatigue-free for drivers. With this product range, Mahindra showcases its unwavering commitment to delivering unparalleled value to customers and establishing new standards of excellence within the pick-up segment.

R. Velusamy, President, of Automotive Technology and Product Development, M&M, said that the development of the highly versatile new platform that underpins the All-New Bolero MaXX Pik-Up range is the outcome of over three years of innovative work by a dedicated team of engineers at Mahindra Research Valley. The breakthrough aspect is the ability to offer two series of products of differing cargo lengths and payload capacities ranging from 1.3t to 2t, thereby maximizing efficiency and productivity, while also offering the choice of diesel and CNG.

The new range integrates car-like iMAXX connectivity technology, which is a first in the segment. All these winning features combine to make the All-New Bolero MaXX Pik-Up range deliver increased productivity and earning potential while enhancing the driving experience for customers. Mahindra takes immense pride in pioneering and developing products that are not only customer-centric but also reflect its commitment to contributing towards India's economic growth.

• VXi variant is priced Rs 25000 to Rs 30000 higher than LX variant
• Gold colour is Rs 5000 higher than White colour

Annexure - About the All-New Bolero MaXX Pik-Up range:

MaXX Performance

The disruptive range of Bolero MaXX Pik-Up has varying power and torque nodes of 52.2kW/200Nm and 59.7kW/220Nm and is powered by Mahindra’s advanced m2Di engine with diesel and CNG options. The new range comes with multiple payload capacities ranging from 1.3t to 2t, cargo bed length up to 3050 mm ensuring greater loadability for transporting goods.

MaXX Technology

The entire Bolero MaXX Pik-Up range is equipped with iMAXX connected solution that allows customers and fleet owners to conveniently monitor their vehicles using the iMAXX app on their phones. The app is available in six languages – English, Hindi, Tamil, Kannada, Telugu and Malayalam – making it easier for users to operate pan-India. With over 50 features, including vehicle tracking, route planning, expense management, geo-fencing and health monitoring, iMAXX offers key insights to improve fleet management and much more.

MaXX Comfort

The Bolero MaXX Pik-Up range includes a plethora of features that ensure superior comfort and functionality. The CMVR certified D+2 seating and height-adjustable driver seats ensure superior comfort for long journeys. The exteriors and interiors of the cabin have also been completely redesigned making it suitable for both city and highway application. The vehicle is also designed to offer easy entry and exit to cabin enhancing the overall comfort.

MaXX Safety

Turn safe lights and wider wheel tracks have been added for improved on-road visibility, stability and handling leading to better safety. The single-piece BSO (body side outer) helps with improved strength and rigidity. Higher loading capability is provided by the stress-peened suspension and shorter rear overhangs, HSLA (high strength low alloy) parts have been used to improve durability of vehicle. With all these features combined, the Bolero MaXX Pik-Up range provides greater payload capability and cargo utilization, making it an excellent choice for those looking for a dependable and efficient pick-up vehicle.

Key Variant Highlights