NVIDIA's RTX Technology, Combined With AI, Enables Adidas And Covision Media To Produce Photorealistic 3D Content
Italy-based startup Covision Media is revolutionizing the 3D scanning and content creation industry by leveraging AI and NVIDIA RTX technology. Traditional methods of creating 3D scans of physical products can be time-consuming and may lack the level of detail needed for realistic models. Covision Media's innovative approach aims to address these challenges.
Covision Media specializes in AI-based 3D scanners that enable customers to generate digital twins of various products, ranging from footwear and eyeglasses to sports equipment and household items. As a member of NVIDIA Inception, a program that supports startups with access to cutting-edge resources and technologies, Covision Media is at the forefront of AI-driven 3D scanning.
The company's technology streamlines the 3D scanning process, allowing users to rapidly create high-quality 3D scans while automatically preserving intricate textures, materials, colors, geometry, and more. This results in photorealistic 3D models that closely resemble the physical products.
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Key to Covision Media's success is its utilization of NVIDIA RTX technology, renowned for its high-quality ray tracing and powerful AI capabilities. The NVIDIA OptiX framework, combined with RT Cores, enables precise measurement of lighting on scanned objects. This capability is crucial for seamlessly integrating scanned products into virtual environments, expanding the applications of 3D models.
Covision Media also employs neural radiance fields (NeRFs) to enhance 3D model quality. NeRFs are instrumental in accurately capturing complex lighting, reflections, and transparent surfaces, which are typically challenging aspects of 3D scanning.
Notably, global sportswear giant Adidas and its partner NUREG, a content creation studio, are early adopters of Covision Media's 3D scanning technology. They have harnessed the power of NVIDIA RTX and AI to automate and scale their e-commerce content production. The exceptional quality and relightability of Covision's 3D scans have enabled adidas and NUREG to use 3D models across various applications effectively.
To meet the high demands of quality, precision, material separation, and relightability, Covision Media has extended NeRF technology using data such as precise light poses, controlled environments, and accurate geometric cues. This meticulous approach ensures that their 3D assets meet the stringent requirements of their partners.
In collaboration with NUREG, Covision Media has established a robust workflow for scalable 3D asset production, allowing thousands of assets to be generated annually. NUREG's expertise in logistics, styling, scanning, and software tools complements Covision's technology.
Furthermore, for post-production workflows, Covision Media and NUREG collaborate with The Kow Company, a leading image and video editing firm, ensuring high-quality results for businesses worldwide.
Covision Media's innovative use of AI and NVIDIA RTX technology is poised to revolutionize 3D scanning and content creation, providing businesses with efficient, high-quality solutions for a wide range of applications.
