Prasar Bharati, RailTel & PlayboxTV Collaborate To Launch The ‘Freedom Plan’ On RailWire Broadband
A collaboration of considerable importance has been between Prasar Bharati, RailTel, and PlayboxTV. RailTel's RailWire broadband service has announced a scheme called 'Freedom Plan', targeting deprived districts and tier 2 and 3 cities as well as rural areas with affordable high-speed internet bundled with entertainment. The plan is priced at ₹299 per month and comprises 30 Mbps internet, 10 premium OTT platforms among which is WAVES from Prasar Bharati, 400+ live TV channels, and 200+ games.
Customers will be able to access a new collection of ‘Family Entertainment.’ The extensive reach of RailWire and its penetration in the underserved and rural markets is something that will help bring the Freedom Plan to a wider and more diverse audience. This is the making of a Digital nation in action. The willingness and ability to reach not just the current customers but to go beyond and digitally educate the untapped markets is one of the key aims of this partnership. With millions of people commuting daily by Indian Railways, the collaboration also aims to offer on-the-go entertainment solutions.
Aamir Mulani, Founder and CEO of PlayboxTV said “It is very exciting to see Prasar Bharati, India’s premier entertainment and Infotainment hub, launch its very own OTT platform Waves. I feel proud to be the first OTT aggregation platform to onboard them and offer it to our customers. The Freedom Plan being launched by RailTel under RailWire broadband is packed with rich content including Waves. Priced at Rs. 299 monthly I feel it is the perfect entertainment plan for every household in India.”
“Our Home internet service RailWire aims to bring affordable internet to underserved parts of the country. This collaboration aligns with India’s vision of becoming a knowledge economy by promoting digital literacy and ensuring every household can participate in the country’s digital transformation. The Freedom Plan delivers content for all age groups including children, youth, adults, and senior citizens by making it a perfect fit for family consumption. The Freedom Plan is a step toward achieving a digitally empowered society by connecting even the remotest parts of India with high-quality internet and entertainment,” said Sanjai Kumar, Chairman and Managing Director, RailTel.
Designed and developed by RailTel, Prasar Bharati’s Waves OTT brings together archives from Doordarshan and All India Radio alongside live TV channels, movies, TV shows, podcasts, e-books, and games. The platform is now available for Android and iOS devices, connected TVs, Firestick, and Chromecast. RailTel will oversee its operations, maintenance, and user support for five years, including the establishment of a multilingual 24x7 call center. Waves brings new and exciting shows to the audience that are perfect family entertainers. It will take people back in time and give the audience a walk down their sweet nostalgic memory lane with classic shows like Mahabharat, Ramayan, Shaktiman and Fauj - the show that launched Shah Rukh Khan’s career. It will also be a great opportunity for the younger generations to experience treasures forgotten in time. The app will also add to PlayboxTV’s already impressive list of 30+ OTT platforms.
“Waves OTT platform represents a transformative leap for Prasar Bharati as we embrace the digital revolution to connect with India’s vast and diverse audience like never before. RailTel through Freedom Plan under Railwire broadband with its wider reach in 2/3 tier towns including rural & remote areas along with capabilities of OTT aggregator PlayboxTV will help us reach a newer and wider audience through their vast network of ISP’s and LCO’s. This collaboration with RailTel Corporation of India and PlayboxTV reflects our vision of making high-quality, culturally rich, and family entertainers accessible to every corner of the nation. Together, we aim to redefine digital engagement and bridge the gap between traditional broadcasting and modern streaming, empowering millions across India with seamless connectivity and premium entertainment, said Gaurav Dwivedi, CEO of Prasar Bharati.
RailTel is one of the largest neutral telecom infrastructure providers in India and a trusted end-to-end IT & ICT service provider owning a Pan-India optical fiber network. RailTel’sOFC network covers all important towns and cities of the country and several rural areas covering 70% of India’s population. RailTel with strong nationwide presence is committed to bring cutting edge technology and offer innovative services to the Indian Telecom market. RailTel’s retail home internet service RailWire brings high speed internet at an affordable price to the masses. RailTel has now joined hands with PlayboxTV to bring high-speed internet and entertainment to regions often overlooked by mainstream providers. With the launch of the Freedom Plan, these communities will gain access to 30 Mbps internet, 10 premium OTT platforms, 400+ live TV channels, and 200+ games at an affordable price of ₹299. The mission is not only to connect rural India but also to provide meaningful digital experiences that educate and entertain. The freedom plan is a gateway to seamless browsing and a treasure trove of entertainment.
