Puneet Superstar's Eviction Leads To JioCinema's Rating Decline, Emphasizing The Need For Popular Content

Puneet Superstar's eviction from the reality TV show Bigg Boss OTT 2 has had a significant negative impact on JioCinema's ratings, according to a report by Business Upturn. The streaming platform, which airs the show, has experienced a nearly 20% drop in ratings since Superstar's departure.

Puneet Superstar was a beloved contestant on Bigg Boss OTT 2, and his unexpected eviction came as a disappointment to many viewers. Fans expressed their displeasure on social media, generating a wave of negative sentiment. This negative sentiment seems to have spilled over to JioCinema, the official streaming partner of the show.

After punitsuperstar out from big boss house,the current situation of jio cinema.
Ambani be like - Abbb hamari kya galti hai ????. pic.twitter.com/PTHkMJeVXn

— Deepak Kumar Sahu (@DeepakK90252386) June 30, 2023

The report also indicates that JioCinema's ratings had been declining prior to Superstar's eviction, but the decline accelerated after his departure. This suggests that Superstar's popularity played a significant role in driving viewership to JioCinema.

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The decline in JioCinema's ratings is undoubtedly a setback for the streaming platform. It serves as a reminder of the importance of featuring popular content to attract viewers. Superstar's presence was a major draw for viewers, and his eviction has resulted in a decrease in viewership, subsequently affecting JioCinema's ratings. The platform does have other popular shows, such as Bigg Boss 16 and The Kapil Sharma Show, but it remains uncertain whether these shows will be sufficient to compensate for the decline caused by Superstar's eviction.

These recent events underscore the significance of offering popular content to thrive in the competitive streaming market. JioCinema is a major player in the industry, but the incident highlights the platform's vulnerability to losing popular contestants from its reality TV shows. Further declines in viewership and ratings could be imminent if such losses occur. It remains to be seen if JioCinema can recover from this setback and regain its viewership.