Revlon India Aims High Under Meghna Modi's Leadership, Targeting Growth And Innovation In Beauty & Cosmetics
Meghna Modi, speaking at the Indian International Trade Fair in New Delhi
Revlon India, launched by Modi-MundiPharma Pvt. Ltd. in 1995, has been a pioneer in the country's cosmetics industry, marking its debut as the first international cosmetic brand in India. The brand has solidified its position as a trendsetter in color and beauty, emphasizing quality, outstanding performance, and exclusive glamour.
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In a bid to scale new heights, Revlon India is set to undergo a transformative journey under the leadership of Meghna Modi, the eldest daughter of Umesh Kumar Modi, Chairman of the Umesh Modi Group. Meghna, a graduate of the London Business School and Harvard Business School, brings a wealth of experience to the table. Her professional journey includes prior work at Revlon and a four-year stint as a consultant at Bain Consulting in Boston after completing her MBA at Harvard.
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Revlon aims to be a comprehensive destination for makeup and skincare enthusiasts, empowering every woman to pursue her full potential. Meghna Modi, speaking at the Indian International Trade Fair in New Delhi, outlined the company's strategic plan, emphasizing the brand promise and mission. Focused on innovation, inclusion, and intention, Revlon will prioritize its color cosmetic range, including makeup and skincare, and personal care range, encompassing hair color, haircare, and body sprays.
The expansion strategy involves reaching consumers through various channels, including exclusive brand outlets, department stores, general merchandise outlets, and e-commerce platforms. Meghna Modi expressed the company's bullish growth trajectory, aiming to achieve a milestone of Rs 300+ crore by 2024.
Highlighting Revlon's commitment to diversity and individuality, Meghna mentioned recent product launches such as Super Lustrous®, Color Stay®️, Revlon Photoready™️, Top Speed®️, ColorStick®️, Flex®️, and Charlie. These products are aligned with contemporary beauty ideals, supporting a campaign that celebrates diversity and creativity.
Revlon's broad product range caters to the evolving needs of young consumers who seek choices that align with their preferences. The brand's dedication to providing diverse options resonates with the changing beauty ideals in today's dynamic market.
As Revlon India charts its course for substantial growth, Meghna Modi's leadership, combined with the introduction of new and innovative products, positions the brand to capture the hearts of consumers and further establish itself as a frontrunner in the beauty and cosmetics sector. The company's commitment to individuality, diversity, and creativity sets a promising tone for its future endeavors in the evolving landscape of the Indian beauty market.
