SINGER Unveils Premium Global Sewing Brands In India
SINGER, the world's leading sewing machine brand with a legacy of 170 years, has launched two premium global sewing brands, PFAFF and Husqvarna Viking, in India. These brands combined have over 300 years of heritage that epitomize precision, engineering, and innovation in sewing.
Under SVP Worldwide, the world's largest consumer sewing machine company based in Nashville, Tennessee, SINGER, Viking, and PFAFF together account for one in every three sewing machines sold worldwide every year.
Introduction to PFAFF and Viking
**PFAFF**, celebrating 150 years of great German tradition, is dubbed the "Perfectioner of the Craft". The **PFAFF Passport 3.0 Sewing Machine**, for space-saving needs boasts 100 stitches, including IDTTM fabric feeding system, as well as the Original IDT system to provide exquisite sewing, particularly to professional or even hardcore quilters or sewers.
Husqvarna Viking,on Swedish engineering since the company's founding way back in 1872 caters to the needs of all those with passion for sewing. Product lineup:
ONYX 15 & 25: General-purpose Zig-Zag machines. -
DESIGNER TOPAZ™ 50: Sewing and embroidery machine with an interactive color touchscreen that features Design Positioning for embroidery precision, internet-enabled updates. Both brands are now available at SINGER India's flagship Experience & Retail Center in Nehru Place, Delhi.
A New Retail Experience
The 1,550-square-foot flagship store that SINGER has recently launched into retail combines experiences. The space boasts a curated product showcase, a Sewing Studio for workshops, and a History Wall celebrating SINGER's 170-year legacy, including its contribution to NASA's Apollo mission spacesuits.
Speaking on the occasion was Rakesh Khanna, Vice Chairman and Managing Director of SINGER India: "This Experience Center provides enthusiasts with a vibrant space to explore innovations, participate in workshops, and connect with a creative community.".
