Upstox's Delhi Customer Base Is Mostly Gen Z and Millennials, With 75% Aged Between 18-35 Years
Delhi, April 12, 2023: Upstox, a leading investment platform in India, has launched revamped features on its app to simplify the investing process for Indian investors. With a focus on making the investment process seamless, intuitive, and engaging, Upstox aims to attract a diverse customer base, including private employees, students, business owners, professionals, and housewives.
The latest addition to Upstox's app is centered around the concept of investing in India. Upstox introduces users to Index Funds, a cost-effective and straightforward means to track the market's performance, offering a long-term solution to beat inflation and grow wealth. To further simplify the investing process, Upstox has evaluated hundreds of mutual fund schemes based on their risk and reward ratio, curating some of the top ones in each category. With this curated list of funds and expert analysis, the brand seeks to provide users with the best in-app experience for investments in mutual funds.
Upstox's vision is to make investing simple, affordable, and accessible for everyone. The company's diverse customer base highlights its efforts to foster an investing culture across India by offering an easy-to-use, equitable, and affordable platform. As an Official Partner of the Indian Premier League (IPL), Upstox has launched the ‘Invest Right’ campaign, encouraging more Indians to begin their investment journey and make the right investment choices through Upstox.
Alongside the Invest Right campaign, Upstox aims to educate Indians on the simple Truths of Investing. For instance, a SIP of just ₹5,000 started twenty-five years ago and has the potential to grow to a crore, showcasing the power of compounding. As part of their campaign, Upstox is conducting online and offline learning sessions on various topics such as Mutual Funds, Technical Analysis, Options Trading, and more.
Upstox's commitment to enhancing the customer experience is reflected in its efforts to provide users with actionable steps for success by offering practical guidance. Through this holistic approach, Upstox aims to empower individuals to learn, make informed decisions, invest, and trade, all within their platform, providing a comprehensive and all-encompassing experience for investors.
About Upstox: Upstox provides easy, transparent, and affordable online investments in various financial instruments including stocks, derivatives, commodities, currencies, mutual funds, and ETFs. It offers zero commissions on mutual funds and IPOs and charges up to ₹20 per order for Equity, F&O, Commodities, and Currencies.
