Usha Cable Witnesses Substantial Demand Surge In Delhi, Haryana & Punjab Cities
He attributed this success to the company's enduring commitment to refining product quality through continuous market feedback integration.
New Delhi: Usha Cable Industries unveiled their Usha Cables brand range in Delhi, accompanied by Company Director Aman Gupta's insights. Gupta highlighted a surge in demand for Usha Cable and Mala Cable, especially among engineers and architects in prominent cities. He attributed this success to the company's enduring commitment to refining product quality through continuous market feedback integration.
Gupta underscored the remarkable upswing in sales across recent months in cities like Delhi, Punjab, Haryana, Uttar Pradesh, and Bihar. Notably, he emphasized the substantial growth of Usha Cable and Mala Cable sales, particularly the Summer Sable Cable variant, in Uttar Pradesh and Bihar compared to other cable options. The director also spotlighted the company's emphasis on enhancing Control Cable and Screened Cable offerings within the Usha Cable brand.
Also Read: Usha Cable Industries Introduces Usha and Mala Cable Brands In Madhya Pradesh
Gupta articulated the company's diversification strategy, introducing an array of new products under the Usha Cable and Mala Cable brands. These encompassed Smoke Fog Cable, Rubberized Cable, House Wiring Cable, Communication Cable, Fire Survivable Cable, Low Smoke Fog variants (FRLS, HRFR, and Fire Survivable), Summer Sable Cable, Poly Aluminum Wire for Agricultural Use, Tent Decoration Wire, and House Wiring and Industrial Wiring solutions.
He affirmed the persistent availability of Usha Cable products across multiple Indian states, accentuating their sustained demand. Furthermore, he disclosed plans for expanding Mala Cable distribution nationwide in the near future.
In sum, Usha Cable Industries' successful product showcase highlighted the escalating popularity of Usha Cable and Mala Cable selections in significant urban centers, attributed to the company's unwavering dedication to product improvement driven by market feedback. This strategy translated into a remarkable sales surge across several states, prompting the introduction of a diverse range of cable products to cater to varied consumer needs.
