Yakult Danone India Expands Portfolio With New Yakult Light Mango Flavour Probiotic Beverage Launch
Yakult Light Mango Flavor would cost Rs. 100 for the pack of 5 bottles and will be launched from July 25, 2024 in the retail outlets covering 28 states and 5 Union Territories.
Yakult Danone India Pvt. Ltd. , a famous probiotic firm, said that it was bringing Yakult Light Mango Flavor on July 25, 2024. The occasion brought Bollywood actress Sanya Malhotra, Mr Takashi Ariyoshi, Deputy Chief of Mission from the Embassy of Japan in India , Mr Eiji Amano, Managing Director of Yakult Danone India and Dr Neerja Hajela, Head, Science & Regulatory, Yakult Danone India.
Yakult Light Mango Flavor is same as Yakult containing 650 billions of the special probiotic Lactobacillus casei Shirota (Shirota strain). This is creamy, colorless and sweet probiotic drink was founded by Japanese doctor Minoru Shirota, he created L活动 to introduce good bacteria to the intestinal tract and get an array of health advantages.
Dr. Shirota in the early 1900 was an Officinal expert and disappointed with the deaths of children due to poor Sanitation in Japan, he embarked on the prevention of diseases using Probiotics. He commercialized the Shirota strain as a food product thus people could frequently consume it to get the beneficial effects. Numerous clinical studies undertaken for the last 10 years have demonstrated that the Shirota strain is beneficial for digestion and increases immunity. Yakult India seeks to extend a positive impact on the lives of even more citizens in the country by introducing the Yakult Light Mango Flavor that captures this fruit’s flavor.
Yakult Light Mango Flavor would cost Rs. 100 for the pack of 5 bottles and will be launched from July 25, 2024 in the retail outlets covering 28 states and 5 Union Territories. Yakult also has home delivery sales with regards to which they have approximately 300 ‘Yakult Ladies’ who go door to door selling Yakult to the customers in Delhi NCR, Chandigarh, Jaipur, Mumbai & Pune. Thus, being an e-commerce company Yakult products such as Yakult Light Mango Flavor can also be purchased online.
Mr. Eiji Amano, Managing Director of Yakult Danone India, stated, “At Yakult, our main philosophy is to improve the intestinal health of customers worldwide using our unique probiotic strain, Lactobacillus casei Shirota. With over 200,000 bottles of Yakult consumed daily in India, we have become a household name. With the launch of Yakult Light Mango Flavor, we are expanding our product portfolio to meet Indian customers' taste preferences. This new variant retains the health benefits of our classic Yakult while offering the delicious taste of mango.”
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Bollywood actress Sanya Malhotra said, “I am very happy to be part of this exciting launch. I take my daily dose of probiotics to keep my gut healthy, and Yakult has been an integral part of my diet. The new Yakult Light Mango Flavor is tasty and refreshing. I am sure it will become the first choice for everyone who loves mango and Yakult.”
Dr. Neerja Hajela emphasized that the Shirota strain is unique to Yakult and supported by over 100 human studies worldwide. Probiotics are essential as they increase good bacteria in the intestines and reduce harmful bacteria, ensuring better digestion, proper nutrient absorption, and strong immunity to reduce the risk of infections. To maintain gut health, it is important to include probiotics in the daily diet through scientifically validated probiotic products.
